Positive Coaching Alliance


Positive Coaching Alliance (PCA) is a national nonprofit developing "Better Athletes, Better People" by working to provide all youth and high school athletes a positive, character-building youth sports experience.


Better Athletes, Better People

Since 1998, Positive Coaching Alliance has impacted more than 5 million student athletes across the country through live workshops with supplemental online courses, books and articles. Student athletes participating in PCA programs demonstrate better sportsmanship and behavior toward peers, while increasing their resiliency or willingness to push past mistakes. Off the field, PCA student athletes have improved grades and in-school behavior, while also cultivating better relationships with teachers. In addition to their student programs, PCA offers tools for coaches, young athletes and parents to learn the valuable life lessons that are available through sports.

T.W. Lewis Foundation Support

The Arizona Chapter of Positive Coaching Alliance was started in 2012 by T.W. Lewis Foundation which provided their seed funding. Young athletes, coaches, and parents throughout Arizona are able to enjoy a more positive youth sports experience because of the presence of PCA in our community.


"My dad coached all of my youth soccer teams while I was growing up, and we were always fighting over what happened during the game that day, or how I wasn't working hard enough in practice. Our fighting not only affected our relationship, but our family's as well. Then my dad took a Positive Coaching Alliance workshop. Since then, he has definitely eased up, and it is much easier for the both of us to take advice from each other and to understand where the other person is coming from. Since PCA, my dad and I get along so much better, on and off the field."
- Chris, Youth Soccer Player


Mini-Documentary for Positive Coaching Alliance, featuring NFL Hall of Famer and PCA National Advisory Board Member Steve Young. PCA is transforming youth sports so sports can transform youth. Through partnership with more than 1,700 youth sports organizations, leagues, schools and cities nationwide, PCA has conducted 10,000-plus workshops for youth sports coaches, parents, organizational leaders and athletes. This video illustrates the need for PCA, what problems the organization solves and what opportunities for youth PCA creates.