You’ve probably heard us referred to as “The Particular Homebuilder” or heard the phrase “Homes for Particular People”…in either case, the key word is “particular”. Because we hope to meet or exceed your expectations, we want those expectations to be accurate and realistic. To help you know what to expect here’s what we mean when we say “particular”, and what we don’t mean:
1. Particular means our focus is on the quality of each home, not on how many we build. This
makes us unique in the Phoenix market.
It doesn’t mean our homes are perfect, or that there won’t be a few problems during the construction process. Our objective is to be responsive and service-oriented when issues arise.
2. Particular means we have high standards, and are meticulous in making sure those standards
are met.
It doesn’t mean those standards will match every expectation of every customer. Our homes are built to high standards, but may not match your expectations in all areas.
3. Particular means we are committed to standing behind our product: If it’s wrong we’ll fix it.
If it’s right we’ll explain it. If it’s not clear, we’re willing to talk about it and resolve it.
It doesn’t mean the customer is always right. We earned our reputation by treating customers fairly, and we’ll do everything we can to resolve any issues in a reasonable manner.
4. Particular means we try to be flexible with our customers and serve their needs.
It doesn’t mean we’re a custom builder. We carefully design and offer a wide range of the latest floorplans, options, and available products. This allows us to provide high quality and value in our homes without having to design and build each one separately.
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